Tuesday, September 14, 2010

The Tragedy of the Convenient

I am hearing more and more stories of companies throwing things away, because they "just don't want to deal with them." I totally understand. It's time consuming and difficult to do the right thing sometimes. We are often motivated in our heart to make sure items are properly disposed of or reused, but our budget doesn't allow us to do so.

What's the solution? Creativity and patience.

Etreev was started with the intention to offer a solution to companies and individuals who wanted to do the right thing with the items they no longer needed. I call this Eco-Allocation. Our niche is office furniture and equipment, but we are capable of so much more. The creativity is in the fact that we use a Wishlist Matching System. It's pretty cool. You need stuff, you let us know. We get stuff you need, we let you know.

The creativity is cool, but like with any new initiative, it takes patience to see it through. I'd like to thank those clients that had the patience with us to see our process. We are constantly improving, and hope we can be a part of a movement that turns zero waste into a reality!

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