Friday, April 22, 2011

Why I'm not adding another leaf to our logo on Earth Day

Earth Day is a strange day for us at Etreev.  I have been trying to figure out what it is, and I can only come up with an Elvis song, "Why can't every day be like Christmas?"  (Substitute 'Christmas' for 'Earth Day').

I love the outdoors, I love the 3 R's.  I geek out on new breakthroughs in sustainable design.  But I don't get excited about Earth Day.  I think, like Christmas, it is a tad too commercial.  Earth Day shouldn't be about reminding people how sustainable you are by turning your logo green.  Earth Day shouldn't be about trying to take advantage of everybody's inner angst for not recycling by selling new products.  Today, Starbucks is giving away free coffee to those of us who bring in their own mugs.  Heck Yeah I'll be there.  The problem is that I will probably have to drive out of my way to get there, and the TRULY green thing to do would be to be satisfied with the 6 cups of coffee I've already had.

I propose that Earth Day should be about taking a day encourage each other to make a sacrifice, whether small or large, to ensure a better tomorrow for our children.  If you see a can in the trash, pick it out and recycle it.  If you purchase bottled water every day, choose to bring a reusable bottle (by the way, if you've seen mine let me know, I lost it).

So, here is what I am going to do:  put my computer in "Power Saver Mode", and spend a little extra time with my kids today (and I'll make sure the Starbucks I go to is on my way).  Little things, I know, but that's what I think Earth Day should be about.

No comments:

Post a Comment